Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.

Join The Movement for Hopeful Cities
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Take the 10 Day
Global Hope Challenge.
10 Days. 10 Lessons. 10 Actions.

Thanks to the support from the City of Reno, we are able to offer you a free, 10 Day Global Hope Challenge: A free course dedicated to helping you develop the skills you need to create, maintain, and grow hope in your life.

The course has been designed for use by all ages. Every day of the course, you will receive an email that contains some information about the day and a link to the daily video, lesson, action, and workbook pages. 

The Global Hope Challenge workbook is available for download with the course, or for purchase on Amazon. The workbook is both printable and fillable, and is designed to help you reflect on your hope journey, keep track of your progress, and enforce the daily lessons. Remember- your hope journey is up to you!

You can sign up for the free 10 Day Global Hope Challenge now by visiting www.globalhopechallenge.com.

Hopeful Cities is a marketing campaign in action. We want to teach the science of hope while we talk. As a result, our goal is to give you the tools to do the same. 

Click the link below to download a full social media kit for the Global Hope Challenge, which includes daily visuals and posts for each of the lessons. You can share your progress for 10 days on your social media channel to help teach the ‘how-to’ of hope to your friends and family as you learn.

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