Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.

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Create Hope Art. Use your Happiness Habits to grow your hope and inspire hope in others

Photo Credits to: Jeff Schomberg, DBA The Letter Factory

Nothing is more symbolic than art. Murals, sculptures, photography contests, drawings, and iconic symbols of hope, with a sign referencing Hopeful Cities at the bottom, also serves a dual purpose. It provides beauty in the environment, and shares resources for the “how-to” of hope in the community.

We aim to not just inspire with our work, but also to teach. To empower both youth and adults around the world with the skills they need to find, create, maintain, and grow hope. We believe hope is a universal right, so we provide all of our hope resources for free. By creating your own artwork for hope, you are giving us the incredible gift of creatively sharing the message of hope in your community.

We want people not just to see symbols of hope, but to then be reminded of what they learned about the “how-to” of hope. We just ask that you use the color yellow, and if so inspired the sunflower, and add a creative message to a plaque or sign that provides a  message about hope:

“Hope is teachable, and free. Learn the “how-to” of hope at www.hopefulcities.org”

You can also use another phrase we have on our billboards, posters, and signs, if so inspired. You can find these resources on our Activate Hope page

Please also be sure to take pictures, and share on social media using @ifredorg #HopefulCities #Hope #HopefulMinds.

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