Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.
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Hang Posters for Hope Spread the message of hope in your workplace and around your community.

Our Hopeful Cities posters have been carefully created to share the message of hope in your community. All posters can be both downloaded for free or purchased at CafePress:

5 Keys for Hope Posters

1. Identify and Manage the Stress Response

2. Practice Happiness Habits

3. Take Inspired Actions Using S.M.A.R.T. GOALS

4. Create a Strong Hope Network

5. Overcome Challenges to Hope

You can download these posters for your own use, or encourage businesses or local government officials to add their logos to the materials to sponsor hope and support your outreach efforts in your community. 

For more information about using these posters in your workplace, check out how to Launch a Workplace Campaign for Hope.

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