Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.
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Learn Hope Science. The more we learn about hope, the more we realize how important it is in our lives.

You don’t just have to take our word about hope. There is a robust scientific field studying hope and all of the research keeps telling us the same thing: Hope is important. You can see the robust literature around the power of hope on our Hopeful Minds website here:

See the Research About Hope

You can also see the research surrounding the negative consequences of hopelessness here:

See the Research About Hopelessness

As you will see, the impact of hopelessness has far reaches in society and is especially high in vulnerable and disadvantaged populations, so we ask you to please help us spread it in those communities.

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