Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.

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Make Hope Viral Activate Hope world-wide on social media.

Social media is a great way to share the resources available for hope with your friends, family, and community. All of our images and content are free for download and available to be shared.

Interested in promoting the 10 Day Global Hope Challenge? Download the Hope Challenge Media Kit for daily social media posts:

You can also help your community access the Hopeful Cities resources by tagging us in your posts using @iFred #HopefulCities #Hope

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