Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.
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Measure Your Hope. Hope is measurable. What you measure, you can improve.

As we’ve mentioned, there is a Science of Hope. Hope is a predictor of many positive life outcomes, including academic achievement, work performance, athletic accomplishments, health, and resilience. Hope is not a destination. Hope fluctuates regularly, yet if you keep practicing hope skills, you can continue improving your ability to get to hope.

While there are many scales for hope, we use the Snyder Hope Scales, as they have been utilized for many studies on work performance, health, athleticism, and more. We suggest you take the Snyder Hope Scale regularly, record your answers, and continue to monitor your hope journey.

And remember, just because you got a great score, doesn’t mean you don’t need to know the skills. When you understand the “‘how- to”’ of hope, it allows you to coach others on how to get smart about hope. Hope is a journey; some days we may be more hopeful than others, and that is okay. The main concept is to remember with practice, no matter how hopeless life seems, we can always get back to hope.

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