Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.

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Put up Yard Signs for Hope Spread the message of hope in your yard or business.

Yard Signs activate hope in your community, by promoting the Hopeful Cities websites to get folks access to free resources to learn hope skills. We aim to activate hope in cities around the world. Want to engage your community?

  • Purchase a sign online from CafePress and put it in your yard.
  • Ask a local business to sponsor the printing of the sign. You can put their logo on the sign, and it promotes hope, and their business. You can buy in bulk for the best deal! Work with your local printer, or use www.imprint.com.
  • Download the artwork for free and create your own yard sign, either with or without the iFred logo.
  • Use the signs as creative inspiration, and paint the words on the side of a building!
The Mood Factory sponsored signs in Reno, you can see how it looks in a front yard here:

For more information, feel free to contact us at hope@hopefulcities.org.

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