Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the β€˜how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.

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Put up Yard Signs for Hope Spread the message of hope in your yard or business.

Yard Signs can be placed in your yard or your window to share the message of hope with your community. The purpose of the sign is to spread the message of the power of hope, and encourage people to start learning about hope and using hope tools. By putting up a sign, you may inspire someone to take the challenge, seek therapy, teach hope to kids, or practice skills. Every action for hope counts in ways that are often unseen.

We offer two versions of our Yard Signs. The first has the iFred logo on the bottom. The second has an empty area on the bottom of the Yard Sign for businesses or local government officials to add their logos to sponsor hope and support your outreach effort.

All of our yard signs are both free for download and available for purchase at CafePress.

Our yard signs are yellow, the color of hope and happiness. Yellow is also the first color the eye sees, ensuring that when you put up our hope signage, it is sure to stand out.Β 

For more information, feel free to contact us at hope@hopefulcities.org.

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