Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.

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Make Hope Viral Activate Hope world-wide on social media.

A great way to share the resources available about hope is through billboards, posters, signs, and social media images. We have created marketing materials that are free for download and distribution so that you can help us spread the message about hope around the world. 

All of our resources are yellow, the color of hope and happiness. Yellow is also the first color the eye sees, ensuring that when you put up our hope signage, it is sure to stand out.

You can use posters, billboards, signs, and social media posts to encourage your community to take the Global Hope Challenge, teach Hopeful Minds in classrooms and after-school programs, and begin practicing critical hope skills.

You can download these resources for your own use, or encourage businesses or local government officials to add their logos to the materials to sponsor hope and support your outreach efforts in your community.

We are all better working together. Explore the Hopeful Cities marketing items below:

Posters for Hope
Download for Free
Hope Social Media Kit
Download for Free
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