Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.

Join The Movement for Hopeful Cities
Follow Us

Cause Marketing
for Hope

We are so grateful for our cause marketing partners, as they have gotten us where we are today. As we know, a primary reason mental health is not getting funded, and people aren’t getting supported, is stigma. Cause Marketing is a powerful, effective, engaging way to get consumers activated on hope and our organization further funded. If you are a brand, join our mission to help teach hope to kids, globally, free. If you are a retailer, consider creating a retail display about hope.

What better way to associate your brand than through Hope? Check out our partners and their products below:

Your use of hope branding can help us spread the “how-to” of hope to people around the world.
Interested in placing hope branding on your products? We would love to help. Contact us at hope@hopefulcities.org to learn more.

Translate »