Hopeful Cities™ is equipping cities around the world with the tools they need to create, maintain, and grow hope, citywide. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks.
Hopeful Cities™, an iFred project, was created based on research that suggests that hope is a teachable skill. This city-wide movement takes that work, and expands it to those that need it. In the workplace. Community. Schools. At home.
Hopeful Cities is an iFred.org project, started in 2019 in response to the Covid-19 Pandemic in collaboration with the City of Reno in Nevada, and is working to activate all cities around the world. iFred is a 501(c)3 aimed at rebranding mental health, through the science of hope and is the first to have operationalized hope free, globally, in the classroom through Hopeful Minds. iFred has taken previous work, and created a global business plan through the Hopeful Cities Playbook to create a Global Movement for Hope.
iFred uses the sunflower and color yellow as international symbols of hope, and asks all around the world to join in the global activation of hope celebrating the first Monday in May as the official day for Hope, and joining in a 5 Day activation campaign of the ‘how to’ of hope. It asks all to paint murals, teach hope in the classrooms, engage workplaces, plant Gardens for Hope, and more. This website provides a comprehensive guide on the ‘how to’ activate, and asks anyone that cares about making communities better.
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