Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.
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Hope is measurable
and teachable
Find out how you can share the "how-to" of hope with your friends, family, and community.

18 Ways to Activate Hope

You can’t wish for a Hopeful City. Hope takes action. We’ve outlined ways to activate hope in your community, but feel free to be creative and come up with your own. Everything we provide is free. Yet you can also purchase from us and support our mission. It is up to you – the whole idea is to get hope for all that need it, and all start working together and practicing these skills.

We’ve intentionally left space blank on the materials, so you can find local sponsors for printing or media placement. The reality is now, more than ever, we need these skills and we must not let funding stand in our way.

Slide We believe hope is a universal human right. Therefore, we have made it our mission to share hope skills with every single person around the world. Help us accomplish our goal by sharing hope with your friends, family, and community. Find out how below.
Take the 30 day Global Hope Challenge

Take the free Global Hope Challenge and start learning about science and strategies for hope, and practicing habits.

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Teach Hope

Teach hope to youth with the free Hopeful Minds curriculums. Download free, order on Amazon, or purchase from Ingram Content Group for your bookstore for resale.

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Measure Your Hope

Measuring your hope regularly can help you monitor your hope journey. Take the Snyder Hope Scale Assessment today.

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Know the Five Keys for Hope

Each of these keys for hope will help you create, maintain, and grow your hope.

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Launch a Workplace Campaign

Launch a workplace campaign for hope by taking the challenge with your colleagues, and putting up posters for The Five Keys for Hope.

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Create Public Service Announcements

We must spread the science of hope, and share what resources are available. Ask your billboards to post a billboard for hope, or read a PSA.

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Get Support

Everyone needs help sometimes. When you’re feeling hopeless, these resources can help you find the support you need.

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Learn Hope Science

The more we learn about hope, the more we realize how important it is in our lives.

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Put up Yard Signs for Hope

Spread the message of hope in your yard or business. Download free, or purchase one at CafePress.

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Hang Posters for Hope

Hang posters in your workplace and around your community to activate hope for others.

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Sponsor Billboards for Hope

Sponsor a billboard for hope to share hope skills and the Global Hope Challenge with your community.

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Support Cause Marketing for Hope

Support products that donate to hope. Create your own cause marketing campaign for hope. Ask your retailer to carry products that support hope.

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Sign-Up for Updates

We are constantly finding new ways to spread the message of hope around the world. Sign up to receive regular updates from Hopeful Cities.

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Create Hope Art

Make a community statement for hope. Create something that stands the test of time, shares your city’s dedication to hope, and points to www.hopefulcities.org and the resources available to activate hope further.

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Plant a Sunflower Garden for Hope

Spread hope further by planting sunflowers, our global symbol for hope. Share with others why you plant.

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Make Hope Viral

Share with others that you are activating Hope. Download our social media kit, or create your own images and posts.

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Engage Retail and Brands

More information coming soon!

Come Up With Your Own!

Come up with your own way to spread hope throughout your community, and share it with us on social media by using #hopefulcities.

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