Slide Creating a Global Reno, Nevada, The Biggest Little City in the World, is going to be the first-ever Hopeful City, launching a full, community campaign initiative aimed at teaching the what, why, and how of hope. Hopeful Cities™ Movement Sign up for Updates
What we do


Operationalizing hope through science.

Hopeful Cities™ is equipping cities around the world with the tools they need to create, maintain, and grow hope, citywide. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks.


Hope is more than a wish, it takes both positive feelings, and inspired actions.

Hopeful Cities™, an iFred project, was created based on research that suggests that hope is a teachable skill. This city-wide movement takes that work, and expands it to those that need it. In the workplace. Community. Schools. At home.

Join the Hopeful Cities Movement!

All marketing campaign materials are free for all to download and are for use in your own city or business. We aim to set up city-specific landing pages to help list out resources in your area, so encourage your Mayor to join the Hopeful Cities movement by contacting us at

Be sure to sign-up for campaign updates, and reach out if you want to engage.

Take the 10 Day Global Hope Challenge

Measure Your Hope

Plant a Sunflower Garden for Hope

Teach Hope

Design Hope Art

City of Reno

Activate Hope

Learn Hope Science

Get Support

Sign-up for Updates

Support Cause Marketing for Hope

Launch a Workplace Campaign


“Once you choose hope, anything is possible.”

Christopher Reeve

Learn More About Hope

Hope is measurable. Hope is definable. Hope is teachable.
And Reno is the first ever Hopeful City in the world.

Learn strategies and skills for how to create, maintain, and grow hope.
Find local resources, made available for you, today.

Stay Informed
  • Did You Know?
  • Hopelessness

    Hopelessness is the only predictor of suicide, and also predictive of weapon carrying at school, violence, addiction, depression, dropout, ...

  • Hope

    Hope, on the other hand, is a positive feeling and inspired action. It predicts academic success above IQ, athletic performance beyond abili...

  • Hope is Measurable

    Hope is measurable, definable, and teachable. As we increase hope, we decrease the likelihood of depression and anxiety in the future, two o...


Hopeful Cities is an project. iFred is a 501(c)3 aimed at rebranding mental health, through the science of hope. iFred is the first to have operationalized hope free, globally, in the classroom. It now aims to take that work, and do so in the community.

iFred uses the sunflower and color yellow as international symbols of hope. The organization engages with individuals and organizations to execute high-impact and effective campaigns that educate the public about skills, support and treatment for hopelessness, the primary symptom of depression and anxiety. iFred aims to teach while it talks.

Learn More

Myron Belfer

“Hope is tangible and teachable, and it is an essential ingredient for a successful life trajectory.”

MD, MPA, Hopeful Minds, Professor of Psychiatry Children’s Hospital Boston, Harvard Medical School

Kathryn Goetzke

“We’ve got to stop just talking about hope as a wish, as it is much more, and there is a robust scientific field in hope.Hopelessness is both a feeling of despair and a sense of helplessness, so we aim to teach individuals the ‘how to’ of getting from despair to positive feelings, and helplessness to inspired action. And share the resources available of where to go for support if they can’t find it. Hope is always possible, though I will never say easy. Yet always, always possible.”

Founder of iFred, Creator of Hopeful Minds, Author of The Biggest Little Book About Hope and host of The Hope Matrix.

Hillary Schieve

“Now, more than ever, people are feeling incredibly isolated…People have been at home for months on end and our lives have changed,” said Reno Mayor Hillary Schieve during the December 2 Reno City Council and Redevelopment Agency Board Meeting. “I think everyone needs to be at the table…I’m grateful for my entire council to realize the magnitude of this [mental health] epidemic.”

Reno Mayor


The materials listed in this section are designed to assist you in finding out more about depression. However, they should not be used as a substitute for medical advice, counseling or other health-related services. We are not able to monitor this web site for crisis messages or make referrals.

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