Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.
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Slide Creating a Global Reno, Nevada, The Biggest Little City in the World, is going to be the first-ever Hopeful City, launching a full, community campaign initiative aimed at teaching the what, why, and how of hope. Hopeful Cities™ Movement
What we do

Awareness.

Operationalizing hope through science.

Hopeful Cities™ is equipping cities around the world with the tools they need to create, maintain, and grow hope, citywide. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks.

Hope.

Hope is more than a wish, it takes both positive feelings, and inspired actions.

Hopeful Cities™, an iFred project, was created based on research that suggests that hope is a teachable skill. This city-wide movement takes that work, and expands it to those that need it. In the workplace. Community. Schools. At home.

Join the Hopeful Cities Movement!

All marketing campaign materials are free for all to download and are for use in your own city or business. We aim to set up city-specific landing pages to help list out resources in your area, so encourage your Mayor to join the Hopeful Cities movement by contacting us at hope@hopefulcities.org.

Be sure to sign up for campaign updates, and reach out if you want to engage.

Take the 30 Day Global Hope Challenge

Measure Your Hope.

Plant a Garden for Hope.

Teach Hope.

Create Hope Art.

City of Reno.

Activate Hope.

Hope Science.

Get Global Support.

Spread Hope.

Support Cause Marketing for Hope

Workplace Campaign.

Join the Hopeful Cities Movement!

All marketing campaign materials are going to be free for all and can be downloaded and used in your own city or business. In the future, we aim to set-up city-specific landing pages to help list out resources in your area.

Be sure to sign-up for campaign updates, and reach out if you want to engage.

Slide

“Once you choose hope, anything is possible.”

Christopher Reeve

Slide

“Once you choose hope, anything is possible.”

Christopher Reeve

Learn More About Hope

Hope is measurable. Hope is definable. Hope is teachable.
And Reno is the first ever Hopeful City in the world.

Learn strategies and skills for how to create, maintain, and grow hope.
Find local resources, made available for you, today.

Stay Informed
  • Did You Know?
  • Hopelessness

    Hopelessness is the only predictor of suicide, and also predictive of weapon carrying at school, violence, addiction, depression, dropout, ...

  • Hope

    Hope, on the other hand, is a positive feeling and inspired action. It predicts academic success above IQ, athletic performance beyond abili...

  • Hope is Measurable

    Hope is measurable, definable, and teachable. As we increase hope, we decrease the likelihood of depression and anxiety in the future, two o...

About

Hopeful Cities is an iFred.org project. iFred is a 501(c)3 aimed at rebranding mental health, through the science of hope. iFred is the first to have operationalized hope free, globally, in the classroom. It now aims to take that work, and do so in the community.

iFred uses the sunflower and color yellow as international symbols of hope. The organization engages with individuals and organizations to execute high-impact and effective campaigns that educate the public about skills, support and treatment for hopelessness, the primary symptom of depression and anxiety. iFred aims to teach while it talks.

Learn More

Who is iFred?

iFred is a 501(c)3 aimed at rebranding mental health, through the science of hope. iFred is the first to have operationalized hope free, globally, in the classroom. It now aims to take that work, and do so in the community.

iFred uses the sunflower and color yellow as international symbols of hope. The organization engages with individuals and organizations to execute high-impact and effective campaigns that educate the public about skills, support and treatment for hopelessness, the primary symptom of depression and anxiety.

Learn More
Measure Your Hope!

Simone Cooper

Mobile app developer

Andrew Roberts

Photo and art editor

Edward Stewart

Art director

Chelsea Anderson

Project manager

Donald Harrison

Web developer

Helen Wilkinson

Founder

Summer Griffiths

Lead graphic designer

Myron Belfer

“Hope is tangible and teachable, and it is an essential ingredient for a successful life trajectory.”

MD, MPA, Hopeful Minds, Professor of Psychiatry Children’s Hospital Boston, Harvard Medical School

Kathryn Goetzke

“We’ve got to stop just talking about hope as a wish, as it is much more, and there is a robust scientific field in hope.Hopelessness is both a feeling of despair and a sense of helplessness, so we aim to teach individuals the ‘how to’ of getting from despair to positive feelings, and helplessness to inspired action. And share the resources available of where to go for support if they can’t find it. Hope is always possible, though I will never say easy. Yet always, always possible.”

Founder of iFred, Creator of Hopeful Minds, Author of The Biggest Little Book About Hope and host of The Hope Matrix.

Hillary Schieve

“Now, more than ever, people are feeling incredibly isolated…People have been at home for months on end and our lives have changed,” said Reno Mayor Hillary Schieve during the December 2 Reno City Council and Redevelopment Agency Board Meeting. “I think everyone needs to be at the table…I’m grateful for my entire council to realize the magnitude of this [mental health] epidemic.”

Reno Mayor

Disclaimer

The materials listed in this section are designed to assist you in finding out more about depression. However, they should not be used as a substitute for medical advice, counseling or other health-related services. We are not able to monitor this web site for crisis messages or make referrals.