Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.
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Operationalizing hope, one city at a time.

About Hopeful Cities

Who We Are

Hopeful Cities™, an iFred.org project, was created based on research that suggests that hope is a teachable skill. It launched the first-ever Hopeful City of Reno, Nevada. It was created as a marketing plan in action that operationalizes hope as it creates awareness about the importance of it. 

Hopeful Cities™ is a website full of resources any city can implement, and aims to equip the “how-to” of hope wherever it is needed: in the workplace, community, schools, and at home.

About iFred

The mission of International Foundation for Research and Education on Depression (iFred) is to shine a positive light on depression and eliminate the stigma associated with mental health through prevention, research, and education. iFred is creating a shift in society’s negative perception of hopelessness, the primary symptom of depression and anxiety and a key predictor of suicide, through positive imagery and branding, establishing the sunflower and color yellow as the international symbols of hope, and teaching all about the “how-to” of hope with Hopeful Minds.

Teaching Hope

As hopelessness is only predictor of suicide, is a primary symptom of depression and anxiety, iFred turned theory into practice by launching the first ever free global curriculum designed to teach the opposite as a skill: HOPE. iFred proved the theory that Hope is teachable, through a research collaboration with Ulster University, and as each level of hope increased, depression and anxiety decreased, and emotional regulation and resilience increased. Higher levels of hope correspond to greater emotional and psychological well-being, greater economic security, improved academic performance, less violence, more connection, less loneliness, and enhanced personal relationships. Hopeful Minds has been featured as an innovation at the World Bank, and presented at IACAPAP, Harvard, United Nations, British Psychological Society, One Mind, The Kennedy Forum, and more.

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