Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.

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Billboards Activate your cities with billboards.

We are excited to announce that Hopeful Cities billboards have been launched in Reno, Nevada, the first-ever Hopeful City in the world:

A great way to share the resources available for hope is through billboards. We have created billboard images in both English and Spanish that are free for download and distribution so that you can help spread the message of hope around the world. By installing a billboard, you can encourage others to activate hope in their own lives by taking the challenge, teaching children, planting sunflower gardens, sharing their own hope signs and billboards, and more:

All of our billboards are yellow, the color of hope and happiness. Yellow is also the first color the eye sees, ensuring that when you put up our hope signage, it is sure to stand out. 

You can use billboards to encourage your community to take the Global Hope Challenge, teach Hopeful Minds in classrooms and after-school programs, and begin practicing critical hope skills.

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