A Public Service Announcement (PSA) is a short 30- to 60-second message that radio and television stations run at no cost. They do this to support the community and serve the public interest. They are a cost-effective way to raise awareness in the community.
Radio stations receive PSAs as audio files, typically recorded as 30- or 60-second messages, that are created by local groups. We created PSAs for our launch in Reno, and encourage you to do the same. You can either create and produce them yourselves, or send the scripts to radio and TV stations and ask them for support in doing so.
We encourage you to use local celebrities and talent to support you in the PSAs, as the more trusted the person delivering the message, the more likely your supporters are to act. Trust is key when developing the Science of Hope.
You can check out the PSAs we did in Reno, and see how we engaged local champions to share the message. If you are interested in making a PSA for your community, simply download the video template provided, and ask your friends, family, local celebrities, and hope champions to record their message and voice to help you #SpreadHope.