Hopeful Cities an iFred Project
Hopeful Cities is a project developed by iFred. It is a marketing plan in action. It operationalizes hope as it creates awareness about the importance of it. It teaches while it talks. iFred was grown out of a need to rebrand depression, and provide tools globally that not just educate on the importance of hope, but teach the ‘how to’ in the process. Reno, the first city to join the initiative, helped sponsor the program through Cares Act funding, recognizing how all aspects of the global pandemic impact mental health. As hope is a known protective factor for anxiety and depression, the more we actively practice our hope skills, the better we all are in the world. Hopeful Cities include free, downloadable materials that are continually being updated.

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Want to make your city the next Hopeful City?

You can start by finding local sponsors and supporters, and engaging in your community. We suggest you reach out to your Mayor or City Official, and encourage them to set-up a city landing page with us so we can outline what is available in your city. Have them e-mail us at hope@hopefulcities.org to find out more.

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